How to Assist Trainers in Becoming Self Generating

Some specific methods that trainers can use in order to become self generating include:

• Referral systems – All trainers should have a referral system in place that works best for that individual
• Follow-up calls – All leads need to be continually tracked. Remember the 2, 2, 2 principal
• Group exercise – Become an instructor, or get to know some instructors and run promotions in their classes
• Networking – Establish a network of health professionals
• Presence in the club – Become known to everyone who works in the club and spend as much time as possible in the club

Some other important points to assist trainers in becoming self generating:

• Trainers need to set goals on new business generation on a weekly basis.
• Play to each individual trainers strengths. For example, some trainers are great sourcing new leads off the floor, others are better in a group exercise setting.
• Make sure trainers are recording their new business generation on their business tracking sheets.
• Make sure goals are specific to individuals
• Treat all unconverted leads as a learning experience and continue to follow up on them.
• You need to always be proactive in new business generation, no matter what stage a trainers business is at.